Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics. Adam is the author of The Advertising Effect and part of The Australian Creatives’ Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio. A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics.