Content Guidelines

Ausmed’s Content Guidelines

Ausmed’s editorial team will review each item of content submitted to ensure it aligns with the following standards:

  1. All content must be related to and targeted at a professional healthcare audience, and can be but is not limited to, the following formats:
    1. Informative learning
    2. Workplace or lifestyle
    3. Personal story
    4. News / research updates
    5. Medical explainers
    6. Clinical Guidelines
  2. All content must be constructed, fact-checked, audited, and evaluated to ensure they are of the highest quality. A non-exhaustive list of elements that quality content should be checked for includes:
    1. Correct spelling and grammar,
    2. Fully attributed sources (where applicable),
    3. Unsubstantiated claims,
    4. Correct and complete references,
    5. Absolute, accurate and up-to-date medical / technical content.
  3. Clinical articles should reference a minimum of 3 to 5 different reputable sources. Reputable sources can include:
    1. Medical journals,
    2. Textbooks,
    3. Government institution websites,
    4. Other websites displaying the HONcode accreditation seal.
  4. Blogs, unverified web sources, Wikipedia, news articles, etc., should not be referenced, unless in a supplementary/anecdotal capacity.
  5. Referenced material should be from the last five years (unless canonical).
  6. Content that contains medicines information and information that could be interpreted as medical advice by any reasonable person must be peer-reviewed by a relevant authority.
  7. Content must be free from highly sensitive and controversial content, including, but not limited to:
    1. Specific union/s and union/s issues
    2. Education bodies
    3. Workplaces external to your own
    4. Sexual content
    5. Euthanasia/Assisted Suicide
    6. Suicide
    7. Abortion
    8. Questionable and/or unevidenced practices
    9. Sensationalised and/or tabloid themes
    10. Politically charged content
    11. Discriminatory language (including, but not limited to: age, disability, sexual preferences, gender identity, race and religious beliefs).
  8. As a general original content rule, an absolute maximum of 10% of an article should be made up of quoted material.
  9. Content should be optimised for web publishing on Ausmed’s platform. A non-exhaustive list of elements to consider for web-ready content includes:
    1. Clear and identifiable titles and subtitles
    2. Easy to read layout
    3. Correctly coded to ensure quality navigation on both platforms of the feed
    4. NB. Multimedia content such as podcasts, some videos etc. and some html/css code may not appear in the mobile version of the learning feed
  10. Ausmed only publishes content that is free from commercial bias. All content must adhere to the standards set out above.

(Updated September 2017)