Dr Nicole Highet is the founder and executive director of COPE: Centre of Perinatal Excellence. Nicole has a background in clinical psychology, marketing, campaign development, and advocacy. Following over thirteen years at Beyondblue, Nicole founded COPE in 2013 to provide a dedicated focus on effective and sustainable approaches to best practice in perinatal mental health. COPE’s work involves maintaining national momentum, ensuring support for best practice through new National Guidelines and investment into innovative, measurable, and sustainable approaches to best practice implementation including but not limited to electronic approaches to psycho-education, e-screening platforms, online training, e-referral and e-health promotion initiatives.